Spotify has blessed us with our favourite Christmas present again this year, Spotify Wrapped.
For Gen-Z, Wrapped is more than a summary of your year of listening; it’s a cultural event, a badge of honour, an annual ritual, and a new way to bond online. That’s where Zoplo comes in. Gen-Z Spotify users are flocking to Zoplo to share their results and have others rate it. Who knows, they might find their listening twin!
Zoplo fans love this time of year, with one user preempting the event with a poll asking if Gen-Z will be in the top 0.1% of an artist's listeners when Wrapped came out. Music is intertwined with identity, and the exciting social media style recap is perfect for Gen-Z to share with their friends.
On Zoplo, there has been a flood of users asking others to rate their favourite artists and songs. This goes beyond just sharing with your followers and friends; it is like opening up your soul in the hopes of finding a community and creating a discussion.
This year's stats have caused an uproar on social media, with Spotify branding each user with their aesthetic. (I got “Coastal Grandmother Slow Dance Oldies”wh… I don’t want to talk about it.)
What is the result of Gen-Z sharing their Wrapped on Zoplo?
Spirited debates, surprising insights, and a lot of validation (or constructive roasting). Spotify may start the conversion, but Zoplo keeps it alive and engaging, fostering a sense of community among Gen-Z music lovers.
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