Unwrapped: how people are having their Spotify Wrapped roasted

Spotify has blessed us with our favourite Christmas present again this year, Spotify Wrapped. 

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For Gen-Z, Wrapped is more than a summary of your year of listening; it’s a cultural event, a badge of honour, an annual ritual, and a new way to bond online. That’s where Zoplo comes in. Gen-Z Spotify users are flocking to Zoplo to share their results and have others rate it. Who knows, they might find their listening twin!

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Zoplo fans love this time of year, with one user preempting the event with a poll asking if Gen-Z will be in the top 0.1% of an artist's listeners when Wrapped came out. Music is intertwined with identity, and the exciting social media style recap is perfect for Gen-Z to share with their friends.

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On Zoplo, there has been a flood of users asking others to rate their favourite artists and songs. This goes beyond just sharing with your followers and friends; it is like opening up your soul in the hopes of finding a community and creating a discussion. 

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This year's stats have caused an uproar on social media, with Spotify branding each user with their aesthetic. (I got “Coastal Grandmother Slow Dance Oldies”wh… I don’t want to talk about it.) 

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What is the result of Gen-Z sharing their Wrapped on Zoplo? 

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Spirited debates, surprising insights, and a lot of validation (or constructive roasting). Spotify may start the conversion, but Zoplo keeps it alive and engaging, fostering a sense of community among Gen-Z music lovers. 

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